Innovation capability
Deep incubation of exclusive IP systems: We collaborate closely with top artists, investing significant resources in the continuous R&D and lifecycle management of original IPs. This ensures that each series possesses high recognizability, a distinct personality, and a profound emotional connection, avoiding homogenization and bringing a sense of novelty to consumers.
IP Incubation
We view IP ecosystem development as a high-value intellectual property project. Through a dual-track system of "in-house IP development + external designer collaboration (DTC model)" and combined with cross-media storytelling, we inject deep narrative tension into each blind box character, efficiently implement lifecycle management (LPM), and ultimately upgrade from "single best-selling product" to "IP group matrix", laying the foundation for a sustainable and monetizable IP asset pool.
Process
Revolutionary breakthroughs in craftsmanship and materials: We continuously challenge industry standards, pioneering the integration of multiple materials (such as vinyl, ABS, flocking, and metal) and complex mold and coating processes. This elevates blind boxes from mere toys into works of art with both aesthetic and collectible value, significantly enhancing the product's refinement and texture.
Precision craftsmanship is the sole guiding principle of our production team.
Our manufacturing team is the ultimate implementer of the brand's high-quality philosophy, serving as a bridge connecting designers' creativity with collectors' experiences. We deeply understand that collectible toys are not merely mass-produced toys, but rather artistic carriers requiring meticulous craftsmanship and rigorous quality control.
Samuel Blind Box AI-powered soft and cute animal-1000% MR1081
Look! The Samuel Blind Box AI-powered soft and cute animal is 1000% more powerful—it's practically a "futuristic hugging machine"!
About Us
Meiyiyou Trendy Toys' main business is trendy toy and vinyl blind boxes. Headquartered in Yiwu City, Zhejiang Province, with a branch office in Guangzhou, the company owns a 200,000 square meter factory and a professional team of over 200 people, integrating IP design, R&D, production, and sales. The company's design department includes over 100 professional designers, blending artistic creativity with commercial success. The company has a market and foreign trade department, and a well-established sales team ensures stable development. The company has an operations team of over 60 people, further divided into e-commerce, customer service, and live streaming departments. Long-term partnerships have been established with numerous domestic distributors. Simultaneously, we have expanded our presence in the Southeast Asian market and launched TikTok marketing. Our sales have ranked first for several consecutive months, and user feedback has been very positive.
About..Customers say..
Customer Testimonials
Our biggest takeaway from working with Meiyiyou is their professionalism. Their B2B team's product mix optimization suggestions directly increased our store's sales per square meter by 20%. More importantly, their robust channel risk control mechanism effectively maintained the pricing system, ensuring our reasonable profit margins. This is truly a strategic partner for mutual benefit with distributors.
Mari
Meiyiyou's IP system possesses powerful market potential. Before the launch of the new series, their sales support team provided detailed marketing materials and display guidance. As a result, the GMV (Gross Merchandise Volume) of the new product in its first week reached a new high. Their IP not only attracts traffic but also fosters stable repeat purchases from fans, giving us peace of mind in our sales efforts.
Jesscia
In the toy industry, quality control is paramount. Meiyiyou consistently boasts industry-leading yield rates and supply chain stability. Most impressively, their B2B after-sales team responds professionally and quickly to end-customer complaints about "artwork-grade defects," significantly reducing our customer service costs and return/exchange rates. True quality assurance.
Hedy
For a channel like ours with extremely high time sensitivity, Meiyiyou's supply chain security is a core competitive advantage. Their customized logistics solutions for bulk goods are highly efficient, and their dynamic safety stock management recommendations are very accurate, effectively helping us reduce the risk of unsold inventory and improve capital turnover.
Othman
Our partnership with Meiyiyou has entered its second year. Their dedicated account manager (Allen) goes beyond simply following up on orders; he's involved in our channel strategy planning. Through joint development of customized products and exclusive marketing campaigns, we've successfully opened up entirely new cultural and creative consumption scenarios. This deeply collaborative model reflects the brand's long-term value.
Julie
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